How Social Media affects SEO Performance
- webnook
- May 10, 2018
- 2 min read
Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google DOES consider. We also know the importance of content marketing for high rankings of the website. When the content marketing, SEO and social media works together in sync, they help the customers to achieve the targeted website traffic. All these 3 fit into the same strategy.
There are chances of placing your website in higher search results if Google find it as credible source. Google also take into account how many back links has the website earn. Google also considers the social media influence. There are many factors taken into consideration before doing this.
Social media and SEO do overlap, and social can contribute to the overall organic success of websites in several ways. Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google does consider. Social media affects SEO, because all of this sharing adds up to more visibility for your content.
If you want to get SEO benefits from your social media marketing, then you’ll need to optimise your presence for maximum visibility. Here are some tips on how to do it.
1. Optimize Your Social Media Profiles : When you are using multiple social media accounts, keep the same pictures across all the sites , as this will help you to build brand popularity. The bio used on the social media website should be relevant to the business.
2. Be active on social media : Be sure your all the social media profiles are active. Keep posting regularly. On the different sites, the posting criterias may vary.
3. Think while posting : If you want to spread your post content across the Internet. Think some attractive and catchy lines which will help you to be viral. Research shows this significantly increases the chances that that people will respond positively.
4. Website Optimization : You can optimise the website in order to encourage more visitors. Create high quality content and optimise it and share it among the people. create the quality images which draws one's attention. Add social icons to your website to allow better sharing.
5. Engage and amplify the audience : It's not enough to set the local marketing. You have to keep a regular check on it to deliver the best results. Replying to the reviews, comment will help you to build strong relationship with the customers.
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